The 2020 Disaster

What's Next? 

Let's not sugar-coat 2020, it was an absolute Disaster for the Trade Show Industry.

Many businesses rely heavily on revenue generated from building custom and rental exhibits, attending industry events, and developing sales and marketing strategies for their customers.

For those who have been able to survive this devastating year, the question remains,

"How do we design and implement a RECOVERY STRATEGY?"

BMCG designs marketing strategies for:

  • Branding
  • Web, Video & Social
  • Lead Generation
  • Trade Events
  • Culture Development

Whether it's at your office, virtual or face to face at a trade show, we strategically aligns your company’s brand positioning with today’s market demands— 

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Sales Growth Strategies for your business 

An approach to selling that allows the sales force to position the company and its product(s) to target customers in a meaningful, differentiated way.

Strategy aimed at winning larger market share, even at the expense of short-term earnings. Four broad growth strategies are diversification, product development, market penetration, and market development.

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Business Process Management

(BPM) is a discipline in operations management in which people use various methods to discover, model, analyze, measure, improve, optimize, and automate business processes. BPM focuses on improving corporate performance by managing business processes.

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2021 - What's Your Strategy?

What is your biggest challenge in growing your business successfully?

Today, the average marketers’ biggest challenge is maintaining market share in the saturated digital landscape.

If marketers do not consistently advertise and spread their message, they risk losing ground to other large competitors with big budgets or smaller, more nimble startups.

 

Making matters worse, brands must keep up with dwindling consumer attention and the increasing competition. We now know that the number of social media platforms seems to increase daily, while the number of publishers now includes anyone with an account.

 

One-hundred years ago, marketers only had three different media options: print, radio, and direct mail. Television became popular in the 1950s. A few more decades later came the internet, bringing websites, banner advertising, and search.

 

 

Business Process Management 1

 

But things took off from there: email, Facebook, Twitter, online video, LinkedIn, Pinterest, Instagram, Vine, Snapchat, and more all came onto the scene within the past 15 years.

Each social network has its own audience and function. Therefore, brands have to create unique, user-generated content tailored to each target audience associated with the different social media platforms.

Next Steps...

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